hit is a record in a server log file that happens when a resource
is requested from a server. If a web page is made up of HTML code
and 10 graphics, when the page is requested, the server registers
10 hits. As such, it is an inaccurate measurement of measurement of
web page traffic.
Markup Language. Hypertext markup language is the common language
of the Internet and is the language used for the majority of script
that define how web pages look. It has two primary features, the use
of hyperlinks that allow links to be made to any other web resource
and the fact that the script is a text file, which allows it to be
created and viewed by any computer.
editors assist web page designers in the preparation of HTML code.
There are two primary types of editors -- texteditors and WYSIWYG
(what you see is what you get). A common text editors is Homesite.
Common WYSIWYG editors are Dreamweaver, Frontpage, and PageMill.
Transfer Protocol. This is the web protocol. It is simple and stateless.
No interaction occurs between the server and the client other than
the call and the response.
hyperlink uses the A container tag to create hypertext characters.
When clicked, the web browser software is instructed to load a particular
resource specified by the href attribute of the A tag.
image map defines discrete clickable areas of an image that act as
impression is defined as the view of a page by an internet browser.
In other words, if a visitor views a page that has an ad on it, that
is counted as an impression. When and advertiser pays for advertising
on a site, it is common that the advertiser is charged a set amount
per 1000 impressions (See CPM).
screen that is designed to allow user interaction.
interlaced GIF file has non-adjacent part of the image stored together.
As a browser reads the file, it appears to fade-in over serveral passes.
This allows the user to get a sense of how the image will appear without
waiting for the entire image to load in the browser window.
internet is a global network of computers. It was originally conceived
and built by the U.S. government for defense against a centralized
attack. The idea was to create a network that would be able to continue
communication even if one area (or many) became inoperable.
type of ad that many Internet users "love to hate". Commonly
designed to pop-up in front of or behind the page actually requested
by the user. It then requires the user to take some type of notice
or action, if only just to remove it from the viewing screen.
group of networked computers that exist within an enterprise that
use Internet protocols. In other words, a private web.